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REFERENCES

Alexander, E. (2017). The Selfridges Skatepark: Are You On Board For This?. [online] British Vogue. Available at: http://www.vogue.co.uk/article/selfridges-opens-britains-largest-indoor-skatepark [Accessed 18 Apr. 2017].

Cochrane, L. (2017). How cult label Palace went from UK skate kids to hip-hop royalty. [online] the Guardian. Available at: https://www.theguardian.com/fashion/2016/may/03/cult-label-palace-uk-skate-kids-hip-hop-royalty-brand-rihanna-jay-z-teens-dads-leve-tanju [Accessed 10 Apr. 2017].

Coxblue.com. (2017). 10 PR Trends You Need To Be Watching (and using) In 2017 - Cox Blue. [online] Available at: http://www.coxblue.com/10-pr-trends-you-need-to-be-watching-and-using-in-2017/ [Accessed 19 Apr. 2017].

Duggan, M. (2017). The Demographics of Social Media Users. [online] Pew Research Center: Internet, Science & Tech. Available at: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ [Accessed 8 Apr. 2017].

Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/ajagrawal/2016/06/01/why-live-streaming-should-be-a-part-of-your-marketing-plan/#5aaaf5e37bd3 [Accessed 18 Apr. 2017].

Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/ajagrawal/2016/12/15/17-marketing-trends-to-watch-out-for-2017/#78c8b75528ef [Accessed 19 Apr. 2017].

Gilliland, N. (2017). Ted Baker uses 360 video and Instagram Stories for new SS17 campaign. [online] Econsultancy. Available at: https://econsultancy.com/blog/68900-ted-baker-uses-360-video-and-instagram-stories-for-new-ss17-campaign/ [Accessed 19 Apr. 2017].

Google Trends. (2017). Google Trends. [online] Available at: https://trends.google.co.uk/trends/explore?date=2007-10-03%202017-04-10&q=%2Fg%2F11bc7r8h0l [Accessed 10 Apr. 2017].

Highsnobiety. (2017). Facebook Groups Fill the Void Left by Streetwear Forums. [online] Available at: http://www.highsnobiety.com/2017/04/13/facebook-groups-streetwear/ [Accessed 18 Apr. 2017].

Leach, A. (2017). Why Palace is More Than Just Another Hype Brand | Highsnobiety. [online] Highsnobiety. Available at: http://www.highsnobiety.com/2015/09/29/palace-skateboards/ [Accessed 11 Apr. 2017].

London, B. (2017). Palace x Reebok Collaboration and Pop-up | BDA London. [online] Bdalondon.com. Available at: http://www.bdalondon.com/palace-x-reebok-collaboration-and-pop-up/ [Accessed 9 Apr. 2017].

Marketingdonut.co.uk. (2017). How to set up a successful marketing collaboration. [online] Available at: http://www.marketingdonut.co.uk/marketing-strategy/how-to-set-up-a-successful-marketing-collaboration [Accessed 9 Apr. 2017].

Masterman, G. and Simon Whitmore. (2007). Sponsorship: For a Return on Investment. 1st ed. Butterworth-Heinemann.

Milligan, A. and Edge, J. (2008). Don't mess with the logo. 1st ed. Harlow: Financial Times Prentice Hall.

Mintel (2016). Sports Goods Retailing- July - 2016. [online] Available at: http://academic.mintel.com/display/778976/?highlight [Accessed 10 Apr. 2017].

Supreme. (2010). 1st ed. New York: Rizzoli.

Williams, D. (2017). Collaborative Marketing Is The Next Big Thing. [online] Forbes.com. Available at: https://www.forbes.com/sites/davidkwilliams/2013/06/18/collaborative-marketing-is-the-next-big-thing/#c7c3de149184 [Accessed 9 Apr. 2017].

Wolf, C. (2017). Jonah Hill Is a Legitimate Skatewear Icon. [online] Complex UK. Available at: http://uk.complex.com/style/2016/07/jonah-hill-skatewear-icon-palace [Accessed 8 Apr. 2017].

Yeung, H. (2017). A Look Inside Palace Skateboards' New Magazine. [online] HYPEBEAST. Available at: https://hypebeast.com/2016/8/palace-skateboards-magazine [Accessed 8 Apr. 2017].

 

IMAGE REFERENCES

  1. PALACE SKATEBOARDS, Accessed (20.4.2017)

  2. PALACE SKATEBOARDS, Accessed (20.4.2017)

  3. PALACE SKATEBOARDS, Accessed (20.4.2017)

  4. PALACE SKATEBOARDS, Accessed (20.4.2017)

  5. BAPE, Accessed (20.4.2017)

  6. NOA, Accessed (20.4.2017)

  7. PATTA, Accessed (20.4.2017)

  8. STÜSSY, Accessed (20.4.2017)

  9. ADIDAS, Accessed (20.4.2017)

  10. UNIQLO, Accessed (20.4.2017)

  11. THRASHER, Accessed (20.4.2017)

  12. SUPREME, Accessed (15.3.2017)

  13. CARHARTT, Accessed (15.3.2017)

  14. NIKE, Accessed (18.3.2017)

  15. REEBOK, Accessed (20.3.2017)

  16. PALACE SKATEBOARDS, Accessed (8.4.2017)

  17. PALACE SKATEBOARDS, Accessed (6.4.2017)

  18. PALACE SKATEBOARDS, Accessed (20.4.2017)

  19. PALACE SKATEBOARDS, Accessed (20.4.2017)

  20. PALACE SKATEBOARDS, Accessed (20.4.2017)

  21. PALACE SKATEBOARDS, Accessed (12.4.2017)

  22. PALACE SKATEBOARDS, Accessed (8.4.2017)

  23. VICE, Accessed (20.4.2017)

  24. ID MAGAZINE, Accessed (20.4.2017)

  25. VICE, Accessed (20.4.2017)

  26. PALACE, Accessed (20.4.2017)

  27. OWN IMAGE

  28. PALACE, Accessed (20.4.2017)

  29. OWN IMAGE

  30. VICE, Accessed (20.4.2017)

  31. INSTAGRAM, Accessed (20.4.2017)

  32. YOUTUBE, Accessed (20.4.2017)

  33. WIX, Accessed (13.4.2017)

  34. WIX, Accessed (20.4.2017)

  35. FORBES, Accessed (20.4.2017)

  36. WIX, Accessed (2.4.2017)

  37. WIX, Accessed (5.4.2017)

  38. PALACE SKATEBOARDS, Accessed (17.4.2017)

  39. WIX, Accessed (20.4.2017)

 

 

 

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