A new opportunity for the brand can be seen through the investigation of Palace Skateboard’s marketing and PR campaigns.  A method of improving Palace’s offline marketing would be opening a new store in Manchester. As primary research collected states that 87.9% of Palace consumers would be interested in an event held by Palace and only having one store is a threat to the brand. 

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This new store opening would be released via storytelling on the Palace Skateboard's Instagram account as well as key influencer's pages as this is the most popular platform the brand uses (Johnstone,2017).  In order to attend the event, customers have to engage with the stories on Palace’s Instagram page which would be giving hints the customers have to follow thus adding to the hype which is the reason 32.4% of consumers buy from Palace (Johnstone, 2017).  Influencers and the first 1000 customers who purchased from Palace skateboards will be contacted via email with an invitation to attend the exclusive event.  Influencers would be invited as When they work with brands, it’s because they genuinely believe in them, and that trust is passed on to consumers (Forbes, 2017) thus increasing the brand's reputation.  The new store would have a skatepark where consumers could meet as a community to skate (inspired by Selfridges), thus reinforcing the brand message which has been somewhat lost due to new customers.

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A competition for people to have a chance to win a guest list ticket to the event would include consumers to upload a picture to Instagram with the hashtag #PALACEMANCHESTER of them wearing Palace merchandise.  The store launch would also be live streamed via the Palace Instagram page to ensure the brand's followers were also aware of this new store.